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Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Wednesday, March 26, 2014

Writer Wednesday: Tips for Kidlit Fests

Yesterday I wrote about the great experience I had at the University of Central Missouri's Children's Literature Festival. I haven't been to loads of writers' events, so I can hardly be called an expert. But I've learned a few things that I've noted down to remind myself of, and I'll pass them on to you too.

1. Think About Your Clothes.
No, really. I don't mean, Think about what you'll look good in; think about what purpose your clothes will serve. I've noticed that authors presenting to kids don't normally dress up much. Nice jeans are perfectly fine, and you'd better like your shoes a whole lot, because they'll be working hard for you. During presentations to kids, I wore my tennis shoes--they're comfortable, casual, and they send the right message, i.e., I'm not your teacher. And I stand up in them for session after session as well as tromp up four flights of stairs and all over campus in them. I wore a kind of snazzy-looking top with the jeans, but a quirky T-shirt would've been okay too.

I also packed something a bit nicer for the meet-and-greet/book signing. If it had been warm enough, I'd have worn this pretty lavender sundress, but as it was, black jeans and nicer shoes, another snazzy top. And layers! Some rooms will be sweltering (especially with 75 little bodies jammed in with you), and some will be cool.

2. Do Your Homework.
If you can, learn something about the other writers before you go. I looked up all 30 websites of the authors at the UCM Fest. I tried to note a few books they'd written. I even copied their photos and info into a document. I didn't refer to it like crib notes, but just doing that cemented their faces in my brain and made introductions so much easier.  
 
3. Get Involved in Everything.
I'm not a joiner. I'm an introvert. I don't mingle, I don't do small talk. And yet for this event, I turned all that on its head. I'd have happily holed up in my hotel room after a day of presentations, but instead I did the quirky shoe-store-visit-followed-by-bar tradition established at this festival. (We bought shoes, then went drinking. It's a thing.) I got to know my fellow writers. I ate no meal alone, not even coffee. I hung out in the lobby after dinner and chatted. I exchanged email addresses. Why? Because if you're part of the group, you're more likely to get invited back. And the added bonus is that other writers get you. You'll get advice from experienced folks and share bewilderment with fellow newbies. Writers are great people, and you don't get to see them that often. Take advantage of every opportunity. You can collapse when you get home.

4. That Said, Know Your Limits.
I did socialize far more than I was used to doing at UCM, but I also allowed myself a blissful period of alone time each day. I woke up early and read a book or went over my notes. I took a few deep breaths in the bathroom before starting the day's presentations. I enjoyed the silence of my room after 9:30 pm. Fill yourself up. You'll be glad you did.

5. Be Gracious. And Then More So.
Help out the others. Offer a ride or an extra pair of hose. Let Writer X know if the kids you saw gushed about her presentation. Buy other folks' books at the sale and get them to sign them. This isn't to earn points; it's about being a human being. Even the "famous" writers you meet have insecurities and may be nervous about doing presentations or speeches. Everyone has faced the blank page and the blank stare of an audience.

6. Follow Up, and Soon.
Send out those "glad to meet you" emails right away. If you promised someone a signed book, get it to her. And always send a thank-you note to the festival organizer. She worked long and hard to make the event worthwhile. And if she's anything like UCM's Naomi Williamson, she's worth her weight in Judy Blume books.

Tuesday, November 19, 2013

Fab Times at the British Faire

This weekend took me (along with a box of copies of The Key & the Flame) to the British Faire in Lenexa, KS. It's an annual fundraiser put on by several local chapters of the Daughters of the British Empire, who went all out this year to put on a gala event.
 
 
I wondered about the wisdom of setting up a table for a whole day with just my one lonely book to sell, but it turned out to be a great idea. While literary festivals and book fairs are the logical places to sell your books, sometimes you'll do better at an event whose theme somehow resonates with your story--and where there isn't a lot of competition from other titles. Because The Key & the Flame takes place in modern-day Britain as well as an alternate-reality, medieval-era Britain, it fit right in with the shortbread, Downtown Abbey memorabilia, and Doctor Who stuff up for sale. Here are some highlights:
 
photo: Steve Yates
The Royal Court graced us with their presence several times during the course of the day.
 
photo: Steve Yates
Watercolorist David Norwood, originally from a small town outside London, got a double dose of royal love.
 
photo: Steve Yates
Always nice to see Will and Kate. And Prince George was exceptionally well behaved.
 
photo: Steve Yates
 
 
photo: Steve Yates
The fine folks from The Queen's Pantry in Leavenworth, KS, helped me stock up on Scottish fudge, ginger beer, and Cadbury Flakes.
 
photo: Steve Yates
 
 
 
The DBE chapters setting up for the event
 
My pretty table, all ready to greet the readers. Primo spot: Right next to the gourmet cheese shop!
 
This stack kept shrinking throughout the day. :)
 
photo: Steve Yates
 
It was great fun meeting so many Anglophiles this weekend! Thanks to all the wonderful readers who completely emptied my inventory, my hubs for bringing by an additional box of books, and especially to the Daughters of the British Empire for inviting me. I can't wait till next year!
 
 
images: Where noted, Steve Yates took these photos for the Community Faces feature at kansascity.com. To view Steve's entire slide show of the British Faire, click here. (Unlabeled photos were taken by yours truly except for the top image, taken by my lovely daughter.)
 

Wednesday, October 30, 2013

October Linklove













If you've never seen one of my linklove posts, then more's the pity, because this is the time every month when I divert you from this lovely (if malnourished) blog to all the diverse and wonderful info I've read elsewhere. Search for the tag linklove to see all the goodies in previous months.

WRITING & MARKETING ADVICE
Dianne K. Salerni (The Eighth Day) on writing a middle-grade series (Project Mayhem)
... and Angie Smibert (The Meme Plague) weighs in on series as well (Cynsations)
Kevin B. Parsons details The Top Ten Writing Fallacies (Author Culture)
Dan Blank explains how to launch something (you know, like a book, maybe) (Writer Unboxed)
Author Marissa Burt (Storybound) explains what to expect in the letter from your editor

AGENTS & QUERIES
Gemma Cooper of the Bent Agency reveals what she's looking for
Kathleen Nishimoto of William Morris Endeavor Entertainment chats with Cynsations
Literary Rambles shines their agent spotlight on Josh Getzler of Hannigan, Salzy, Getzler

KIDLIT / PUBLISHING NEWS
National Book Award for Young People's Literature finalists announced (PW)
Roth's Allegiant comes racing out of the gate (PW)
S&S Launching New Sci Fi / Fantasy Imprint (PW)

INTERVIEWS
Holly Black (The Spiderwick Chronicles, The Coldest Girl in Coldtown) chats with The Horn Book
Debut author Caroline Carlson (The Very Nearly Honorable League of Pirates #1: Magic Marks the Spot) sits down with Cynsations
Veronica Roth (Divergent trilogy) on the Today Show with Matt Lauer
Rick Riordan (The Heroes of Olympus series) and Jonathan Stroud (Lockwood & Co: The Screaming Staircase) interview each other on Riordan's blog (thanks to Charlotte's Library for the link)

GREAT NEW MIDDLE-GRADE READS  
Sunny Sweet Is So Not Sorry by Jennifer Ann Mann (contemporary; 1st in new series) (Secrets & Sharing Soda blog)
When Did You See Her Last? by Lemony Snicket (mystery; 2nd in series)


Ever After High: The Storybook of Legends by Shannon Hale (fractured fairytale; 1st in new series)

The Winter of the Robots by Kurtis Scaletta (sci-fi)
The 9 Lives of Alexander Baddenfield by Jon Bemelmans Marciano (gothic humor)
My Basmati Bat Mitzvah by Paula J. Freedman (contemporary)








  The Girl Who Soared Over Fairyland and Cut the Moon in Two by Catherynne M. Valente (fantasy; 3rd in series)
House of Hades by Rick Riordan (fantasy/mythology; 4th in series)










COOL BOOK TRAILERS
When the Butterflies Came by Kimberley Griffiths Little (via Cynsations)
The Templeton Twins Have an Idea by Ellis Weiner (via Watch. Connect. Read.)


MISCELLANY
Maryann Yinn gives a list of book-themed Halloween costumes (GalleyCat)
Real, true ghostly encounters from the authors at The Enchanted Inkpot
Cool bookish jack-o'-lanterns featured on Book Riot


top image courtesy of wikimedia commons; available for reuse under this Creative Commons license



Tuesday, September 24, 2013

September and So On Linklove












I know, blogfrogs: I haven't posted a Linklove post in forever. But I'm starting up again, so for those of you who don't know, this is a monthly collection of great links for writers and readers that I've discovered in the last month or so. This one may have a few from months gone by, since I've been so lax. Again. Sorry. FYI: Though usually I list fabulous new releases in the Linklove post, I've decided to separate them out this time. You can find middle-grade and picture books here, and the young adult releases here.

WRITING & MARKETING ADVICE
Rachelle Gardner on reconciling your marketing and writing lives
30 writing prompts for September, via 30 Day Challenge
Barbara O'Neal collates a handful of tips from a variety of writers
Kristen McLean pens a guest post at Writer Unboxed on the 5 phases of book marketing
Writer Dianne K. Salerni (Caged Graves) gives advice for when you get stuck (Project Mayhem)
Julianna Baggott gets you back to the page, even when you're on the verge of giving up (Writer Unboxed)
Author Marissa Burt (Storybound) recounts how she revised her latest ms
Sherman Alexie posits that grammar cops aren't good writers--eeeek!
Writer Justin Swapp offers story/novel templates for Scrivener users
Veteran author Peter Lerangis outlined advice for MG writers at the summer SCBWI con (via GalleyCat)
Figuring out the Common Core requirements via a new column at PW
Dave King talks about process vs product: Are you obsessing about your outline? (via Writers Unboxed)


AGENTS & QUERIES
Rachelle Gardner on how to pitch your project in person
Literary Rambles shines their spotlight on agent Rachel Stout of Dystel & Goderich
Cynsations' Cynthia Leitich Smith interviews the agents at Pippin Properties 
Agent Hannah Bowman of Liza Dawson Associates, via Literary Rambles

KIDLIT / PUBLISHING NEWS 
JK Rowling to write a screenplay based in the world of HP (via GalleyCat)
Alice Hoffman lands deal to write an MG novel (via GalleyCat)
How Pat Zietlow Miller's Sophie's Squash moved out of the slush pile (PW)
PW gives us a sneak preview of what's coming in Spring 2014
Yeah, finally: Barnes & Noble makes nice with Simon & Schuster (PW)
 James Patterson is giving cash away to indie bookstores (via GalleyCat)
Keith Cronin at Writer Unboxed gives advice about query mistakes

INTERVIEWS
Q&A with MG/YA writer Holly Black (PW)
Nerdy Book Club talks to Newbery winner Christopher Paul Curtis
Natalie Aguirre chats with Caroline Carlson, author of Magic Marks the Spot
Video interview with Newbery medalist Patricia MacLachlan (from Mr. Schu's Watch.Connect. Read.)
Illustrator Kazu Kibuishi talks to PW about creating brand-new Harry Potter covers (podcast)
xoJane chats with YA author Rainbow Rowell (Eleanor & Park, Fangirl)
Suzanne Collins (The Year of the Jungle, The Hunger Games) talks about her experiences as the child of a Vietnam War soldier (via USA Today)

COOL BOOK TRAILERS

Journey by Aaron Becker (picture book; Candlewick)
Sky Jumpers by Peggy Eddleman (MG sci fi; Random House, Sept 24)












MISCELLANY
Author P.J. Hoover gives travel tips for writers (via Cynsations)
Alex Bracken explains what happens in a day in the life of a publicist (via PubCrawl)

top image courtesy of wikimedia commons; available for reuse under this Creative Commons license


Wednesday, April 10, 2013

A Fab Launch Party


It has taken me several days, blog readers, to come out of my post-launch daze and post about my party. What a fabulous event! To those of you who were there, thank you so much for coming and filling the house! And for those who couldn't make it, I offer a little snapshot of what went on.

Thanks to the boundless energy of my sister, we set up food and tables at Shawnee Books & Toys bookstore around 5:00. Michelle Ranney, manager extraordinaire, kept things running like clockwork and even hired extra help to handle all the book selling. Sis hung out by the food. We had cheese and fruit for the adults, and cake, cupcakes, cookies, and snack foods for the kids (and ... er ... the adults).



This cake, designed by my local Hy-Vee bakery, not only looked gorgeous, but tasted good too!




 Most folks took our advice and reserved their books. We sold all 125 copies, and then broke into my stash of author copies, for a total of about 140 total sold.


I gave my richly deserved thank-yous to the bookstore, my family, and all the friends who showed up to celebrate with me. Then I read briefly from the book (pp 69-72) and did some Q&A. I was so glad the kids were brave enough to ask questions, because theirs were the best ones.



And of course, what's a book event without free stuff? We raffled off 4 bags of swag, a charm bracelet, and two lovely golden keys in fancy boxes. Shawnee Books & Toys threw in a $25 gift card for the store to sweeten the pot!

That was about it for the entertainment, because we had a lot of people waiting to get books signed. All told, about 140 people attended, 35 of whom were kids. I call that a big success! Thank you, everyone, for supporting me and supporting books. I love you all.


images copyright Shawnee Books & Toys. Used with permission. Visit their page here.

Tuesday, March 12, 2013

Swaggy Time

It's been said by someone that writers need to write when a book isn't about to come out, but when it is, the priority should shift to marketing. Toward that end, while my writer heart sobs quietly in the corner, my swag-loving heart has been dreaming up different fun themed items to go with the release of The Key & the Flame. So far, here's what I've got:

key pendant on 18" chain
bookmark--some have tassels & charms
stickers
bookplate (soon to be graced with my own fine hand)
beanbag Golden Salamander
mini button
... and the swag collection continues to grow! What would you like to see in a swag bag for The Key & the Flame?